Preserving Nature’s Harmony Exploring Green Initiatives for a Sustainable Environment
In the first place, the environmental protection is one of the most difficult challenges that humanity still faces until today. Adopting practices to conserve the planet and natural resources by using eco-friendly, sustainable and recyclable products and reducing waste is the responsibility of both governments and people. In light of the green movement, businesses and researchers attempted to study consumer behavior. Some researchers resorted to psychology and social science for this purpose as it can deliver better results than business hunches and best guesses. Among these techniques are discussed in two studies.